![]() ![]() They should spend a disproportionate part of their budget on what they see as a handful of the most likely winners. N order to be successful, it is probably best for content producers to make blockbuster bets. One of Anita’s comments jumped out at me: (I didn’t read the book.) She’s a professor at Harvard Business School and a marketing expert. Who’s she? I didn’t know either until I read the article. The other day, while reading the March 2014 issue of Game Informer, I stumbled upon a discussion of blockbusters in an interview Matt Helgeson conducted with Anita Elberse on her book, Blockbusters. ![]() On with the subject of this post (and it is a fitting one, since I was just discussing a great author like Juliet): blockbusters. Because these are highly coveted books, if you haven’t at least confirmed by the end of February 25, I’ll have to choose another winner. Check Juliet’s website for more details.)Ĭongrats, Sue! To prove you’re a real person and not a Spambot, please confirm below, then email me at lmarie7b(at)gmail(dot)com to provide the email address attached to your Kindle, iPhone, iPad, or other eReader, and the country in which you live, since that will determine to which Amazon I will head. ![]() Book 3 debuts on Feburary 25 in Australia! (The U.S. If that statement confuses you, check here and here for the interview with the always gracious author of the Shadowell series, Juliet Marillier. Welcome to the blog! You might be eager to know who won the Shadowfell series. ![]()
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